Explore neuroscience, psychology and real-world event design to uncover strategies that drive meaningful and lasting impact. Leveraging insights from senior events and marketing professionals, together with cognitive neuroscientist Dr Sahar Yousef, explore the science of how we form memories and engage emotionally. Discover how merging the art and science of events can elevate your design strategies, ensuring attendees feel connected, engaged and inspired.Learning outcomes:Explore key neuroscience principles behind memory formation, including anticipation, emotion and reinforcementApply actionable strategies to enhance engagement before, during and after events through emotion-driven design and multi-sensory experiencesGain proven methods to create emotional peaks, foster meaningful connections and sustain attendee impact long after the event concludesThis session is approved for the following certifications. * ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 credits * CSEP Approved