Data and drive are not enough to re-engage today’s overworked teams. Lisa shares a five-part framework powered by awe, action and accountability. Join Lisa and learn how to spark creativity, build trust and guide teams through uncertainty with renewed energy and purpose. You will also hear examples from top brands and marketing leaders. Learning outcomes: Apply a five-part framework to lead your teams through uncertainty Unlock awe as a catalyst for strategic thinking, creativity and lasting innovation Build confidence to communicate and lead through turbulent times This session is approved for the following certifications. * ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.75 credits * CMP/CEU Approved: Domain K: Technology Integration, 0.75 credits * CSEP Approved