In an age overwhelmed by digital noise, physical promotional products stand out more than ever as powerful vehicles for creating lasting impressions. But not all swag is created equal. Why do some promotional products gather dust, while others become cherished keepsakes, extending brand awareness far beyond the event? Led by the CXRO of Promotional Products Association International (PPAI), dive into the psychology and science behind memorable promotional merchandise.Learning outcomes:Explore how human psychology shapes our interaction with physical promotional items, influencing memory, attachment and loyaltyLeveraging touch, sight, sound, smell and even taste—to create immersive brand experiences through swag; Showing the importance of sensory marketing techniquesGain best practices in product selection, from aligning brand values and messaging to anticipating audience preferences and needsThis session is approved for the following certifications. * ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.50 credits * CSEP Approved