Explore a new evaluation framework which quantifies the ROX (return on experience) of experiential events. The REMARKABLE rubric captures a comprehensive array of audience engagement and emotional affinity, filling in gaps from traditional evaluation metrics. Using production examples from her REMARKABLE 2025 Report, Laura outlines the evolution, application and value of the rubric.Learning outcomes:Apply the frameworkEmploy it as a design tool to clarify intentionality and to deliver on goals and KPIsUse it as an educational asset to create shared language across departments and with clientsThis session is approved for the following certifications. * ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 credits * CSEP Approved