Discover how how to capture emotional impact as experiences unfold. Using an app that pairs 20 years of neuroscience with everyday wearables, attendees can anonymously share real-time resonance. Learn how businesses are optimizing events, deepening connections and boosting ROI—plus participate in live audience measurement.Learning outcomes:Understand how the brain evaluates experiences, applies the peak-end rule and decides what to recall and act onExplore how brain-based insights that forecast outcomes deliver objective data to de-risk decisions and win over even the toughest stakeholdersLearn how to deploy Value Measurement so you can start capturing real-time, in-the-moment emotional feedback during any experience or for any piece of contentThis session is approved for the following certifications. * ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.5 credits * CSEP Approved