Bring life to the idea that we can have a passion meter for an event. From four very different perspectives consider the data IMEX and partners are collecting with real-time examples. We explore why engagement metrics and passion for an event make a positive impact on the bottom line and ultimately how you can apply this measurement to your events.Learning outcomes:Analyze opportunities for data collection and analysisDemonstrate how to develop measurements that matterDesign your own joy metricsThis session is approved for the following certifications. * ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.75 credits * CMP/CEU Approved: Domain G: Stakeholder Management, 0.75 credits * CSEP Approved