In a competitive hiring market, events are more than just a tactic—they’re a powerful way to showcase your brand, tell your story, and build lasting relationships with the talent you want to hire. From emerging talent to mid-career professionals and executives, every audience deserves a thoughtful, intentional experience.Learning outcomes:Discover how events can serve as a powerful tool to build the employer brand and attract talent across career levelsApply creative event design strategies to engage talent before, during and after an eventInterpret success metrics beyond RSVPs to measure impact, engagement and long-term connection with talentThis session is approved for the following certifications. * ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 credits