Move CSR from a box-checking exercise to an emotionally resonant experience that drives engagement, alignment and measurable results. Understand how to create purpose-driven events that authentically connect attendees to the mission, creating impact that lives beyond the program. Learning outcomes: Explore a scalable CSR menu ranging from micro-activations to immersive experiences Align brand goals with nonprofit missions to create meaningful community impact Create attendee connection through intentional storytelling before, during and after the activation This session is approved for the following certifications. * ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 credits * CSEP Approved Session supported by Destination Canada