Understand how to transform ordinary moments into extraordinary ones. Blending magic, psychology and experience design, Ferdinando shares practical tools to create surprise, delight and meaningful connections in both personal and professional settings.Learning outcomes:Apply principles of magic and psychology to create memorable experiencesUnderstand the impact of small, intentional actions in elevating service and engagementExplore techniques for transforming ordinary moments into opportunities for connectionThis session is approved for the following certifications. * ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 credits * CSEP Approved